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I had the special honor of speaking with Bob Garner, co-owner of Casal dei Fichi, an eco-friendly restored 6 unit farmhouse that overlooks the rolling hills of Le Marche in Italy.
In this episode, Bob shares his experience of quitting the corporate rat race with his partner to pursue their dream of starting a traditional bnb in the country side. Bob shares how he found this property, the process of restoring a farmhouse, and how he has made environmental consciousness and sustainability a key value in the property and guest experience.
0:00 – Guest Preview
1:25 – Episode Introduction
4:44 – Guest Introduction
8:51 – Eco-Friendly Short Term Rental Journey
12:25 – Challenges on starting an eco-friendly vacation rental
21:27 – Effective Soft-launching Strategies
30:00 – How to establish Press Relationships for business promotion
36:46 – What does “eco-friendly” mean?
44:27 – Things that you can implement to make your vacation rental more eco-friendly
55:15 – How do you maintain being eco-friendly with guests that has different agenda?
1:01:34 – How can maintain the quality/luxury with being eco-friendly?
1:05:10 – What would he do differently if he had to start from scratch?
1:06:26 – The questions he would ask to someone of much higher level than him
1:10:21 – Modelling with other eco-friendly companies
1:13:57 – Best ways to contact the guest
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